CENTRAL FLORIDA VEIN & VASCULAR
THE CHALLENGE
We were asked to create a two sided Direct Mailer for vein care specialists; Central Florida Vein & Vascular Centers. This piece needed to appeal to an older demographic and grab the attention of those potential patients who are looking for a better quality of life.
THE SOLUTION
This campaign inspires a call to action with the tag..."Don't let your legs hold you back." Tired, swollen, painful legs are a problem for many men and women who WANT TO but CAN'T. This mailer is sharp, attention getting and gives viewers an opportunity to question whether they are falling prey to their condition. Help is here and it comes in the form of this direct mailer.
